Who is an Amazon Influencer? (Part III)
It’s vital to note that Creatoriq just published findings that in 2018, over 90 percent of these influencer campaigns were on Instagram, with Facebook and YouTube tied for 2nd place.
When this credible, likable, wide-reaching influencer lineup is bragging about your product, you win. Their slim focus gives you a targeted audience, who are always listening.
Unlike TV advertising, which gets to a very broad, and disengaged audience, these influencers have homed in on a certain segment of the market and garnered their trust.
Look at the beauty industry. Rather than endorse a hair product for curly hair to a varied audience with numerous types, hairstyles, and preferences, take advantage of a well-known beauty influencer with a 60,000-person following, all wanting to learn her latest favorite solution.
These influencers drive more actions, more comments, and more views than standard marketing techniques.
Why? Since they’ve made a sense of community on their pages and strike a chord with their followers, as their everyday lives are seen as relatable and authentic.
Usually, their little niche makes their engagement rates high. They’re all about quality over quantity. As a matter of fact, there’s an inverse relationship between the number of engagement and followers. Frequently, these influencers sit in the sweet spot. They’re simple to find and connect with.
It’s time you search for them and get your clients’ products on their page.
Not only does your product emerge in their favorites, but the marketplace is made to encourage bundled purchases. Even if a client comes to one of these customized URLs to buy another company’s item, the recommended favorites put next to it can highlight your product. The exposure is endless.
You can increase brand exposure, endorse your name on a big commerce platform and increase direct sales.