What to Do Before Posting Affiliate Links on Your Website (Part IV)
Learn from Top Affiliate Marketers
Before starting, it doesn’t hurt to do some research on how top affiliate marketers have been prosperous. Affiliate marketing such as Ian Cleary, Rae Hoffman, Zac Johnson, and Pat Flynn provide a wealth of resources based on their experience. Learning from marketers like them might help you avoid pricey mistakes.
It’s crucial to think about the whole picture when it comes to affiliate marketing. At times that means turning down money-making opportunities that aren’t a fit for your audience. Though, if you’re endorsing a product that resolves an issue that you’ve actually used and can recommend, it can be a win-win for both you and your readers. Continuing to suggest quality products to your readers can lead to a more profitable and sustainable long-term business.
Add Link Disclosures Throughout Your Website
In short, link disclosures are statements on your website that let readers know of the presence of affiliate links. These are legally compelled by the Federal Trade Commission (FTC), as they guarantee fair business practices.
By adding link disclosures to your website, you give total transparency to your readers. This is vital for building trust, and it’s also critical if you want to avoid legal ramifications. To be sure you use them effectively, you must be sure to place them prominently. This could be at the top of blog posts and within the text itself. For instance, you can put an asterisk next to the link and repeat the disclosure at the end of the post.
Also, you must use direct and clear language. This includes using trigger words, like commission and compensation, keeping the disclosure short and to the point. Be sure you’re proactive in disclosing by including them on every page that affiliate links appear and stating any other instances of payment, like paid reviews and sponsored posts.