Key Affiliate Marketing Trends (Part I)
Opposite to what you may have heard, affiliate marketing is not gone. As a matter of fact, it’s evolving and very much alive. In this blog article, we examine how affiliate marketing is shifting where it’s going, and the top trends that affiliate marketers should look out for.
Affiliate marketing is going niche
Many affiliate marketers concentrate on a catch-all method, providing traffic up to thousands of sites, even if they had little traffic to offer. Now, advertisers will put their energy into smaller groups of highly targeted and credible influencers. To map your approach, look at a couple of key influencers in your sector.
Affiliate marketers are focusing on native
Native ads, ads that are even with the voice, style, and look of the platform they are on, will ultimately crowd out banner ads. Marketers are gradually leveraging social media such as Instagram Stories to show ads in means that users scarcely recognize as ads.
Research eye-tracking technology tells that consumers look at native ads over 53% more often than display ads. Also, it is forecasted that native ads will be over 75% of all ad revenue in the near future.
To enhance your results, make native ad experiences that your customers like consuming right with the rest of the content.
Advertising is moving beyond display
Along with mobile advertising, affiliate marketing will get into voice, video and other growing technologies. It’s predicted that video will signify over 80% of all internet traffic in the future. Live video is expected to grow incredibly.
While there is still plenty to be learned with how voice impacts search and advertising, the wisest advertisers are keeping a close eye on where it goes and are putting it into their marketing strategy. It is always good to see what new trends are out there and see which ones will help you.