How to Win Loyal Customers with Affiliate Marketing
Word-of-mouth has long been a strong marketing tool. But with today’s social media, it’s even simpler for shoppers to turn to folks who they know for endorsements. Truthfully, according to Nielsen, over 90% of global consumers have faith in this type of “earned media” above any other form of advertising. This craze has led to an increase in affiliate marketing and influencer. Once we make clear the difference between these two, we’ll provide strategies for how to get faithful customers with affiliate marketing.
Affiliate Marketing vs. Influencer
First, let’s look at influencer and affiliate marketing. Both see brands connecting with individuals online who have reliability with the brand’s target audience. These folks are usually active bloggers, vloggers, and on social media. They have loyal followers who share their interest in a particular niche.
A shoe distributor, for example, might connect with a famous video blogger (vlogger) who concentrates on athletic shoes to enhance credibility and produce brand awareness for a new running shoe product launch.
In an influencer marketing scenario, the brand might offer a sample of the shoes in the chances that a positive video review would improve sales. Or the shoe company might ask the vlogger to make a video for his/her site to help create buzz for the launch and increase brand awareness.
However, taking an affiliate marketing approach, the same business would partner with the same vlogger, but this time would provide a revenue share of any sales they helped make.
While free products and even just the thrill of being the first to know about the brand’s business can be plenty to motivate influencer marketers. Also, some influencers are paid a fee for their partnership.
The affiliate marketer, on the other hand, is paid constantly based on an established compensation structure. Whereas influencer marketing is usually more focused on brand awareness, the affiliate marketer is working to aid the brand grow revenue and get customers.