What to Do Before Posting Affiliate Links on Your Website (Part II)

Before you pick an affiliate, ask yourself if you really like the product and recommend it.

Do You Really Recommend the Product?

One of the reasons affiliate marketing is so well-known is because it sounds like a simple way to earn income. But the fact is, most successful affiliate marketers have spent a lot of time fostering their communities. They strategically pick the products they partner with.

It might seem obvious, but you would be shocked by the number of people who haven’t really used the products they are endorsing. This has the possibility to get you in trouble once readers start asking specific questions.

If you’re pushing a product, you should have elementary knowhow about how it works and how it can make your readers’ lives better. More, educating your audience with a deep dive on all the product’s specifics can make you a more lucrative affiliate marketer.

As a blogger and brand, one of your most precious assets is the trust you have created over weeks, months or even years with your readers. Is it worth throwing away that trust for affiliate revenue from a product you can’t really stand behind?

Does Your Website Have a Privacy Policy?

A privacy policy is a legal statement that lets your visitors know how their personal data is used, collected, and protected when interacting with your website. Several affiliates require them, and privacy policy also helps create trust with your readers.

Privacy policy laws are enforced at both the federal and local level, so it’s worth looking at these details with a legal expert to make sure your website is conforming.

Affiliate Banners

Besides text links in your blog content, affiliate programs also provide links in the form of affiliate banners. You can put these clickable banners in many places on your website, like:

  • The sidebar of your blog.
  • The header and footer of your website.
  • In blog content.
  • In email marketing messages.