Why Social Commerce Isn’t Trending (Part I)
Social media is undergoing yet another change. As Gen Z, a group hugely dependent on mobile looms ever bigger in the consumer space, retailers are progressively trying to meet them where they are: on the social channels where they post pics, talk, and follow their favorite people, places, and things.
There is some authenticity in social posts and the good brands use that and intensify consumer voice in their social postings as a way to make them more relatable and more honest.
What we’ve seen over the past years is folks bringing social photos into their product pages and making it a section of the traditional e-commerce experience. So that you’re bringing the shopping experience into social which is much more nascent.
So nascent, that social commerce made up just 2% of revenue in ’16. Over 30% of shoppers who had never bought anything on social media at the end of ‘17 and the only big success story of social shopping in ‘18 is the well-known 23-minute Air Jordan sellout on Snapchat. Otherwise, the channel has about as many trophies as the Chicago Cubs, meaning not many. Here’s some information on shopping on social media and how long before the industry really nails it.
Fertile ground for a social invasion
Social media platforms are now playing a big role in influencing consumer buying decisions, especially with millennials. They are twice as influenced by social media as by deals and 80% of the group are influenced by social media when buying.
Leading the charge is Instagram, which alone influences over 70% of its users’ buying decisions — not to mention the platform’s influencers, which are used by over 69% of retailers and brands. Part of the reason for social media’s success is how visual the platforms are, which has driven social media to become more of a “third channel” of sorts, behind brick and mortar and ecommerce.
Affiliate Marketing and Social Media Go Hand in Hand (Part II)
Affiliate marketers use social media in the process of endorsing their products and making people aware of the products. It proves to be useful to increase traffic and awareness. Here are the reasons to include social media in your efforts.
Today, there isn’t anyone, basically, who does not have a Twitter or Facebook account. There will also not be anyone who doesn’t watch videos from YouTube. You will find very few who aren’t active on social media. In this way, you can consider social media a solid medium to endorse your business as you can find folks from online conversations and scrolling timelines. It has become comparatively simpler as folks access the web over their tablets and smart phones.
Link placements are fine
Google Penguin has made the guidelines of link placement severer than before. The website owners have to be careful regarding the links. Some websites that accept your guest posts or other content eliminate the links from the body of the content if they find it too promotional or not related to the topic. However, social media lets you put as many links as you want without punishing you. You just need to make sure that these links must be useful to your followers or subscribers.
Reaching to target audience gets easier with social media
Social media functions as a link to come together and discuss common interests, grievances, and experiences. Affiliate marketers can seize this opportunity by making the customers conscious of the products. This way, one can get more clicks and improve the purchase of products.
Thus, social media is really a great way to achieve a known online presence. It depends on affiliate marketers on how they implement these social media strategies to increase sales and traffic for their respective products and services.
Affiliate Marketing and Social Media Go Hand in Hand (Part I)
It is a fact that social media plays a crucial role in building relationships and reconnecting with family and friends. But, it has also opened many doors for the folks who want to make money online. Both big and small businesses have been using social media to endorse their products, brand, and services. Affiliate marketing is a method where other websites and publishers endorse your business. An affiliate gets rewarded each time a sale, customer, or visitor is created via an advertisement on the website.
Affiliate marketers also use social media to promote their products and making folks aware of the products. It seems to be useful to improve awareness and traffic. Here are some reasons that support social media in your efforts:
Free of charges
One of the main reasons that social media is greatly preferred because it does not cost anything, at least for the basic features. You just have to create an account, add your group, get familiar with the features and follow those folks who have the same interests as you. These platforms are free, but you have to invest both time and efforts. You have to run your social media campaigns for around 90 days and you have to devote hours for it.
Freedom to manage the account on your own
If you take the challenge to manage your social media account on your own, then you can subtract the cost of outsourcing someone to do it for you. The job of updating your social media accounts can be done in your free time. It is true that it takes plenty of time, but it is so entertaining that you do not feel like you are doing any work at all. Moreover, people working in day jobs can use their break time to check updates for their accounts.
Mistakes New Affiliate Marketers Make
Those of us who have spent years in the affiliate marketing industry have come to the conclusion that there are big mistakes new affiliate marketers make.
Selling Instead of Helping
Yes, the word “marketing” is part of affiliate marketing. But, our job as an affiliate is not to sell. That is the place of the sales page our affiliate links lead the consumer to.
When I first began, my impulse was to fill my pages with links and words that shouted “BUY THIS NOW!”. I didn’t tell the reader learn why they should have this product. I just wanted them to click a link which would expectantly lead to a commission for me.
Folks want to hear from others when making a decision to buy a product or not. That’s why the reviews on Amazon products are so good. Those reviews are real feedback from folks who have nothing to gain if someone buys the product or not.
When we talk more like an unbiased reviewer instead of a high-pressure salesperson, we’ll discover we generate more sales and folks will come back for suggestion on other products in the future.
This is another huge mistake I made when starting out, joining any and every affiliate program I came across. While I do believe in promoting multiple streams of income when working online, there is a point where you have too much to deal with and it becomes uncontrollable.
Pick your affiliate programs sensibly and don’t overload yourself.
Whenever I decide to promote a Clickbank offer, I put myself in the shoes of a would-be customer and opt in to test the vendors’ follow up sequence.
I learned this the hard way.
Nothing dissolves a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of the customer and see what will happen if they follow your advice.
Affiliate Marketing Tips to Raise Your Commissions
The supreme internet marketing dream is sitting by the beach on a remote island with a margarita while piles of cash are put into your bank account.
This article will save you the frustration, show you the correct path, and help you get more money via affiliate marketing. This is what you must do to succeed.
Pick the right product(s)
For most affiliate marketers, this is the difficult part, but it’s a vital first step. Usually, you can endorse physical products, software, services, or courses. These categories are very broad.
For instance, physical products can be clothes, fitness equipment, or books. You’re only limited by your own imagination. The question is, how can you pick the right product(s)?
To answer this question, you have to find out what your audience’s goals are or what they want to achieve. That way, you can suggest products that can help them achieve their goals. The easiest way to determine what your audience wants is by asking them. You can do this in one or any of the following ways:
- Ask folks who have subscribed to your email list
- Discover their goals by using a survey
- Read some feedback on current posts through comments or emails
- Visit forums
Remember that your ultimate goal isn’t to pick products that offer the most commission, but products that will really help your audience.
Construct and endorse valuable content
If you’ve used Google to do a search for reviews of services or products, you’ve seen reviews that were written solely for the affiliate commission.
Usually, they’re reviews flattering the product and listing, with little commentary, the features of the product you can find on the product’s official page. These reviews may have worked years ago, but they’re useless now.
Offer additional incentives
Sometimes you may make the perfect content and send out the perfect emails. But adding incentives to your affiliate offers can improve your conversion rate.
How to Win Loyal Customers with Affiliate Marketing
Word-of-mouth has long been a strong marketing tool. But with today’s social media, it’s even simpler for shoppers to turn to folks who they know for endorsements. Truthfully, according to Nielsen, over 90% of global consumers have faith in this type of “earned media” above any other form of advertising. This craze has led to an increase in affiliate marketing and influencer. Once we make clear the difference between these two, we’ll provide strategies for how to get faithful customers with affiliate marketing.
Affiliate Marketing vs. Influencer
First, let’s look at influencer and affiliate marketing. Both see brands connecting with individuals online who have reliability with the brand’s target audience. These folks are usually active bloggers, vloggers, and on social media. They have loyal followers who share their interest in a particular niche.
A shoe distributor, for example, might connect with a famous video blogger (vlogger) who concentrates on athletic shoes to enhance credibility and produce brand awareness for a new running shoe product launch.
In an influencer marketing scenario, the brand might offer a sample of the shoes in the chances that a positive video review would improve sales. Or the shoe company might ask the vlogger to make a video for his/her site to help create buzz for the launch and increase brand awareness.
However, taking an affiliate marketing approach, the same business would partner with the same vlogger, but this time would provide a revenue share of any sales they helped make.
While free products and even just the thrill of being the first to know about the brand’s business can be plenty to motivate influencer marketers. Also, some influencers are paid a fee for their partnership.
The affiliate marketer, on the other hand, is paid constantly based on an established compensation structure. Whereas influencer marketing is usually more focused on brand awareness, the affiliate marketer is working to aid the brand grow revenue and get customers.
Best Affiliate Networks for 2019
While affiliate marketers are usually able to join affiliate networks for nothing, merchants usually have to pay a cost to participate in the network. Affiliate networks typically charge an initial setup fee for every merchant and frequently a recurring membership fee. It’s also usual practice for affiliate networks to charge merchants a fraction of the commissions paid to affiliates. This percentage is called an ‘over-ride’ and is payable on top of the affiliates commissions. But don’t be fooled about it. Despite these fees, the advantages to the merchant for joining these networks is well worth the cost. Here’s why…
There are many payout models used by affiliate networks including the two chief models: CPA and CPS.
CPS, also called PPS (Pay Per Sale), is a high-profit, low-risk revenue-sharing model used by marketers to entice a limitless number of new customers to their service or product. Cost-Per-Sale pays a commission to the affiliate marketer who gives a lead that results in a purchase.
CPA marketing programs pay affiliates when a particular action is taken by the lead or referral. Common actions like impressions, clicks, sign-ups, opt-ins, form submits or registrations. Since Cost-Per-Action models don’t really involve a direct sale (and is more risk taking) the payout percentages are way smaller than they are in Cost-Per-Sale.
PeerFly is an international, award-winning online affiliate platform that eliminates the risks, headaches, and costs associated with conventional online advertising by funneling that liability across a network of hundreds of professional affiliates who get paid only when a quantifiable transaction occurs, like a sale or lead.
ShareASale has been in business for over 14 years, solely as an affiliate marketing network. Their technology gets accolades for efficiency, accuracy, and speed and their reputation as a honest and fair business is famous within the industry.
Wide Markets Ltd, offers a distinct cross-channel advertising solution for eCommerce businesses. The company owns Wide Markets Media, Wide Markets Fashion, Wide Markets eStores, and Wide Markets Tickets.
How Budgeting Plays a Role in Affiliate Marketing
Efficient budgeting is what drives successful businesses and affiliate marketers. Prosperous affiliates budget their campaigns appropriately beginning with the total budget, breaking it into a campaign budget. The overall budget is critical because it gives you an overview of what to work with and this way you will also have power over your own budget. The most vital rule is to make sure your own budget is a smaller amount than your overall budget. This way, you have enough money for re-investing into scaling and diversification.
Treat your affiliate business like a stock portfolio. It needs to be diversified it in order to get a cash-flow. Most successful affiliates devote some of their total budget to trying new campaigns, another part for ROI campaigns and the rest to keep having safe campaigns. If you are just beginning, you need to focus on testing just one campaign at a time, but not going over the budget assigned for that particular campaign.
We need to get one thing straight. In order to sell anything, you need the traffic (possible consumers). and there are two conceivable way to get it. Free (organic) and paid. The easy logic behind these two approaches regulates how much cash you’ll really need to begin. If you want to work with paid traffic, your expenses will be higher.
Since you need to purchase all the traffic, you need the budget for it. The outright minimum recommended is somewhere around $1,000. If you don’t have this kind of cash, paid traffic isn’t for you. Yet. You need to make the budget somewhere else first. Try organic traffic. Traffic is not the only cost. Also, you will need a domain, spy tool, tracking solution, and server. But the most important thing is to get started.
What Should I look for in a good affiliate network if I’m a beginner?
If you’re new to affiliate marketing, attempting to find a good affiliate network can be a bit unnerving.
There are hundreds of affiliate programs you could try. Honestly, you could possibly find an affiliate program for just about any sort of product on earth. A lot of those products will have their own remote affiliate program.
Though, if you’re new to this type of business model, it might not be smart to track down a gang of individual affiliate programs for a horde of various products.
That takes way too much research and time.
Ease of Use
The first thing you want to look for possibly is ease of use, which is one of the huge benefits that affiliate networks have versus private ones. They are usually easy to use.
I suggest signing up for a couple of networks and getting a perception of their back end. Speak with an affiliate manager. See what the payment and promotion processes are like. You want something that feels contented so you can use time promoting products instead of hanging around in the back end of your affiliate account.
Products in Your Market
This might seem understandable, but you’d be surprised. It’s crucial to make sure a given affiliate network really has products in your market (or the market you’re interested in).
Moreover, you want to make sure there are numerous products in that market. You’re not going to earn a living on just one product. So, having several things to promote virtually lays a much stronger foundation for your business. Also, you want to make sure other folks are really making money on the products you’d like to promote.
It’s also critical to look for affiliate networks that have a lot of users, particular if you’re new. First, well-liked networks will have plenty more money since they have more customers. Also, they have more resources.
Top Affiliate Networks (Part II)
Also known as Buy.com, Rakuten.com has developed into an orge. Rakuten ranks among the top of e-commerce businesses on the globe with more than 85,000 products from over 38,000 shop owners and over 18 million customers. Among its many online properties is the website with a B2B type. Rakuten Ichiba is the biggest e-commerce site in Japan and among the globe’s biggest by sales.
CJ Affilliate by Conversant
Previously Commission Junction, CJ Affiliate by Conversant is known by millions of consumers shopping online via their affiliate marketing network. The Conversant, Inc. companies consists of Dotomi, Mediaplex, ValueClick Media, Commission Junction, and Greystripe.
Amazon.com doesn’t need a description. Amazon is an US cloud computing and electronic commerce business headed in Seattle, WA. It is the biggest internet-based retailer in America. It’s affiliate network, named Amazon Associates, lets you tap into more than one million products to promote to your customers.
ShareASale has been in business for around 15 years, mainly as an affiliate marketing network. Their technology gets rave reviews for efficiency, accuracy, and speed. Their reputation as a honest and fair company is famous within the sector.
Many marketers don’t even realize that eBay even has an affiliate network. eBay has been on the internet for more than 20 years. The eBay Partner Network offers first class tracking, reporting, and tools.
Affiliate Partners Ltd.
Affiliate Partners Ltd. is one of the 1st affiliate networks in the financial sector and is known as the affiliate network with the biggest payouts close to $600 for niches like gaming, casino, sales funnels, trading, and much more. Partnering with them makes affiliate marketing much simpler thanks to their knowledgeable team attainable via email or skype. This network guarantees you a top affiliate network experience with 24-hour support and quick payouts.