How to Use Solo Ads for Affiliate Marketing (Part II)

Find a Solo ad Vendor

Unlike years ago when you put your ads in the newspaper, today there are a variety of ways to advertise your products or services.

This is a serious task.

Finding an honest, affordable, top-quality, affordable solo ad seller isn’t easy. There are solo ad seller directories such as Solo Ad Directory and Solo Ads X. However, these like numerous others, have a limited number of solo ad sellers.

If you don’t get a good solo ad vendor in directories, use search engines.

Use your main keyword + solo ad vendor to discover solo ad sellers in your niche. For instance, for weight loss niche, use:

  • Weight loss solo ad sellers
  • Weight loss solo ad vendors
  • Weight loss solo ads
  • Buy weight loss solo ads

Try various keyword alternatives

Besides, you can contact website owners and bloggers directly. Find relevant blogs in your niche and see how they’re doing. The blogs with a solid number of comments and followers on social networks can aid you. Send them an email and ask if they would do a solo ad.

Pitch your idea and see how it goes

If nothing else works, try Safe Swaps and other solo ad marketplaces in which sellers and buyers interact. These marketplaces are great to deal with since the odds of getting scammed are little.

Review Solo Ad Seller

You will be dealing with the solo ad sellers directly. In most instances, it is critical to ensure you are spending your money in the correct place.

There are solo ad vendors who will deliver fake clicks and there are others who will send low-quality clicks. The only way to make sure you are getting clicks from the best in the game is to read reviews about the sellers.

In most instances, you will find reviews.

Before you decide to buy a solo ad from a seller, here is one thing you have to do:

Join the email list of the seller. This is imperative.

How to Use Solo Ads for Affiliate Marketing (Part I) 

You can use solo ads to endorse affiliate products. There are plenty of affiliates who use solo ads. It is a very profitable business model.

Before going ahead, let’s see what a solo ad is and how it is vital to the industry.

Use your email to advertise.

By definition, a solo ad is a sort of email advertisement in which your email is sent to a list by the list owner for a price. Your email with your links and message is given to the email list that is not owned by you. The traffic you get in return is highly targeted.

For instance, you are endorsing an affiliate product in the weight loss sector and you reach out to a blogger who has a huge list in the weight loss niche. She agrees to give your email to his list for a fixed price per click. Your email will be given to folks who are really interested in weight loss products.

This is what makes solo ads so profitable and popular.

Here’s how solo ads for affiliate marketing work.

Pick a Niche and a Relevant Affiliate Product

Let’s first pick a niche based on your hobby and interest.

Then, pick a relevant affiliate product that you can promote. This has to be an item with upsells and the actual cost of the product should be fairly low.

The goal is to make folks buy a low-cost affiliate product and then later persuade them to upgrade and buy the upsell which has a high price.

Since you will be pitching the affiliate product to folks who don’t know you, it won’t ever be easy to sell a high-priced affiliate product to them. Cheap products work best.

Also, make sure that there’s not an option form on the sales page.

 

How to Get Affiliate Management Experts to Manage Your Program Without Overpaying (Part II)

Shop around for the right management experts. 

Shopping Around

Another way to be sure you’re not overpaying is to shop around your offer. There isn’t just one affiliate management expert out there. Do some investigating and reach out to a number of them. Get a notion of how much they want to completely manage your affiliate program. This will give you a good idea of the base cost.

When shopping around, ask questions like what tools they utilize and what makes them stand out. There are plenty of great tools out there to help affiliate managers be more effective. Ideally, the affiliate management specialist that you hire will possess all the vital tools they might need.

Utilizing Contracts

When hiring an affiliate management expert (be it an agency, a company, or a stand-alone affiliate manager), there are several different ways to organize their contract. A great way to get a great deal and not overpay is to consent to a longer-term contract, from six months to a year. It’s really possible the affiliate manager will be more accepting of a lower rate in exchange for this piece of stability.

Aside from the cost, a longer contract is also good for the merchant since it gives the affiliate manager a more practical amount of time to truly put their stamp on your affiliate program. If you’re beginning a new program, it’s sensible that there may not be any sales for the first couple of weeks. Having a longer contract in place will offer a clearer picture of the real potential of your brand’s affiliate program.

To review, the best way to have an affiliate management professional handle your program without paying too much is to be sure to negotiate the way they are paid and try to push for a bigger bonus, use contracts and to shop around and be sure you have numerous offers.

How Loyalty Programs Are Emerging as Effective Marketing Tools (Part II)

Loyalty programs also ensure that all customer needs pertaining to rewards options, points status, redemption possibilities, and available offers are easily accessible. This makes the overall functionality of the whole marketing team easier and makes it a great and efficient marketing tool.

Loyalty programs are quickly replacing other standard marketing methods via a very significant market differentiator and personalization. This is going to be the most efficient way of producing a long-term impact in the minds of customers.

Constant Engagement and Regulating Campaigns are Crucial 

Loyalty programs help produce increased traffic, deliver repeat visitors, stronger customer engagement and a flourishing return on the loyalty deal.

No one thing works for a loyalty program. You need to use new technology, data-driven strategy and continuous fine-tuning and upgrading mechanism. It must be supported with a solid reporting facility that connects transaction data, customer data, CRM data, and campaign-specific data in order to provide a bird’s eye view of the program.

Loyalty program managers must constantly engage in zeroing in on successes, detecting the less performing areas, uplifting the areas that are working and regulating the campaigns for better impact.

A Win-Win for Both Sides

Loyalty is a win-win investment for both sides. Brands invest in satisfying their customers, while the customers spend on earning those rewards. It works as a continuous association creating value outside a point-of-sale transaction. For long-term business growth, nothing can replace the importance of loyalty programs.

Even with more and more store traffic, it’s natural for retailers to want old customers to keep coming back. This is where loyalty comes in. Promotions and offers serve as great beginners but keeping loyalty memberships and constantly creating value for your customers will help you in the long run.

How Loyalty Programs Are Emerging as Effective Marketing Tools (Part I)

Loyalty and trust have always been a part of any human interaction, any transaction for years. All over the globe, folks have close-knit relationships with not just friends and family, but with the familiar faces of friendly vendors and merchants.

Presently, we live in a world where we have unlimited options. There are a limitless set of choices when you’re searching for a gift to buy, some good food to eat, or a great new coffee shop to hang out in. This is great, but it can also be overwhelming.  It’s difficult for consumers to decide what to buy, and it’s hard for merchants to remain relevant when they have all those competitors.

A huge part of how this hardship gets addressed is by word-of-mouth. People listen to the opinions of their trusted peers, friends, or review sites. Another huge part of it is customer loyalty. Once you’ve discovered something that works, it’s good to be able to depend on it. And if there’s a solid incentive to return, great!

Loyalty Programs Persuade Happy Customers to Return

Customers who are happy with your products or services will tell other people and generate you more business.

All sorts of industries, from small nail salons to large airlines, use loyalty programs to give customers that extra incentive to come back for more. Customer loyalty programs are great ways for merchants to persuade happy customers to return.

As mobile becomes ubiquitous, tools such as CandyBar let merchants run excellent loyalty programs without having to print paper punch cards or download an app on their devices. These customer loyalty tools provide small merchants an enterprise-grade edge that would’ve been beyond their grasp a couple of years ago.

Gives Pride to Customers who Identify with the Brand

Loyalty programs create an emotional connection between the company and the customer, thus guaranteeing continuous engagement to create brand loyalty. Retaining and building customer loyalty is a tricky problem in this age of fast-moving information and access to many choices. A good loyalty program ensures that a customer identifies herself/himself with the value the brand stands for.

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI (Part II)

A Scalable Network or Platform

Regardless if it’s a SaaS platform or an affiliate network, all affiliate marketing programs require a technology platform to work on. Your platform must be able to support your development plans and give you the right geographical coverage and features, particularly if you have a global brand.

Be sure you’re completely looking at the agency’s setup, making sure it’s based on performance. It’s easy to fall for the mistake of working with a business that says it will produce sales. Be sure it puts its money where its mouth is. If it doesn’t give you good results in the short term, it may not be able to fulfill long-term expectations.

Loyalty Partners

If you want to scale your program rapidly, you’ll want to partner with players who are all into establishing loyal customers. Ebates is one of the largest players in the loyalty sector working on a performance basis. The brand is expanding its markets and its categories beyond retail to include dining, travel, and ride-sharing for cash-back rewards.

It’s vital to decide whether these sorts of partners will really create loyalty or lure the wrong types of folks. If you choose the right loyalty partner, it can result in a loyal and strong customer base that’s vital to long-term survival.

Mobile Partners

With people increasingly using a mobile device for their internet needs, it’s important to work with an agency that specializes in these types of promotions.

Customers are spending time on apps and mobile devices. Therefore, it’s crucial to have partners within your affiliate program who rule the mobile ecosystem.

Ibotta is one of these apps in the U.S., linking consumers with retail, grocery and lifestyle brands and giving them cash for buying things they need. With plenty of mobile user growth, it’s great to look at partners who have created a mobile user experience that makes things simple and accessible for the customer.

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI (Part I)

Getting a good return on marketing investment: It keeps plenty of people up at night. How will the money spent on that marketing firm convert into sales dollars? How will that big advertising campaign that cost a million impact my brand? For most marketing initiatives, deciding ROI is an unpredictable waiting game with no decisive outcome.

There’s one marketing model that plays by another set of rules. Though, rules based on paying for performance after results have been driven. Affiliate marketing once thought as a shot in the dark, is driven today by intelligent technology, transparency between partners, and compensation tied to measurable and specific results.

That said, a thriving affiliate program necessitates the right experience and partners. Regardless if you’re looking to begin an affiliate program or take a current program to the next level, you must have a strong team working with you. Here are the things you need to make sure you’re driving the affiliate ROI you want:

An Agency

Working with an agency that specializes in affiliate marketing may be a good move for you.

Unless your business has the resources to create a team of numerous people with extensive affiliate marketing experience and skills, hiring an agency is the best choice. Agency marketing pros are knowledgeable at managing the multifaceted complexities that come with growing and building a high-performing program.

Be sure you’re clearly looking at the agency’s setup, making sure it’s based on performance. Make sure it puts its money where its mouth is. If it doesn’t come with it in the short term, chances are high it may not be able to meet long-term expectations.

Tech-Driven Publishers

The affiliate space has expanded well beyond coupons and deal partners. To drive incremental revenue on a performance basis in your program, consider working with publishers who are advanced in e-commerce technology, including artificial intelligence and website integration.

Regardless if you’re new to affiliate marketing or just need to step up your game, checking off these boxes will help you create a strong affiliate marketing program.

WordPress Monetization Plugins to Help You Make More Money

With ad blockers cutting into ad revenues across the board, bloggers are feeling the heat. Thankfully, when it comes to other means of revenue generation… there’s no shortage of options. You can pick to sell affiliate products, enhance your existing ad operations, or even sell digital products and content subscriptions with micropayments.

In this post, we cover monetization plugins for WordPress that will aid you in boosting and augmenting the money you earn from your blog.

WordPress Mobile Gesture Monetization

The WordPress Mobile Gesture Monetization plugin from errnio have tools to enrich touch gestures on your mobile site and enriches UX while making new channels of monetization in addition to whatever ad setup you may now have.

The four touch gestures that are triggered when you install this plugin include:

Scroll: When folks scroll down your webpage, errnio shows a mobile search box, which monetizes any outgoing actions.

Swipe: Left and right finger movements allow easy browsing of your site content, through a mobile friendly article gallery which endorses your site content, the plugin gives recommended content here to monetize as well.

Tap: Tapping action trigger the display of more information about the selected text, along with additional monetization.

Zoom: errnio let users zoom images without distorting your site experience, recommending other images inside the experience, along with added recommendations for monetization.

Clk.im Monetization

The biggest advantage of using Clk.im is that it doesn’t put any banner ads or pop-under windows on your web pages, so your blog visitors aren’t going to be bombarded with ads that spoil their browsing experience.

All you need to do to get started is sign up for Clk.im, install the plugin, and configure it by copy-pasting your public API key which will be available to you after registration

AdPushup

AdPushup is an automated advanced testing tool that enhances display ads layout for increased click through rate and bigger revenues.

Instagram influences almost 75% of user purchase decisions

As social media continues to influence consumer shopping behaviors, Instagram is no exception. Of over 1, 500 Instagram users surveyed, a huge majority reported following accounts that are fashion, lifestyle-focused, or style while over 60% consider themselves a fashion-forward person.

The report also noted the effect that Instagram has on purchase decisions, with over 70% saying they have made fashion, beauty or style-related goods after seeing something on Instagram, with the most-purchased categories being makeup, shoes, jewelry, and clothing.

According to research, the generational breakdown of Instagram users is made up of: over 80% of millennials, 80% of Gen Xers and 60% of baby boomers, while the percentage of those who made purchase based on Instagram followed a similar pattern: over 73%, 60% and 50% respectively.

Insight:

As consumers become more digital-savvy and social media-driven, platforms that can be used to get to the younger generations are regularly under examination.

Although this study surveyed exclusively Instagram users, which no doubt influenced the results,   the report found that of those interviewed, half said Instagram was the social media platform that most influenced their shopping habits, followed by Facebook (25%), Pinterest (24%), Twitter (5%) and Snapchat (2%).

Snapchat held its ground much better in a study which found that over 20% of millennials were influenced by the platform while making buying decisions, along with 11% of millennials. Instagram, though, was also highly popular with millennials in that study (over 40% said they were influenced by it while making buying decisions).

Despite the large impact that Instagram has on shoppers, one in three of those surveyed had used Instagram inside a retail store to help with their buy8ing decisions — the platform’s “Shop Now” feature, which lets users shop products straight from their feed, stay very unpopular. Over 17% of respondents said they use it.

Why Social Commerce Isn’t Trending (Part II)

According to a recent study, over 40% of online shoppers have seen others post visual content (videos or pictures) of a brand or product on social platforms. Over 40% follow brands on social media and over 50% have purchased a product they heard about on social media. No surprise since social media-engaged shoppers buy more.

When it comes to really convincing a shopper to buy something on social media, though, consumer or user-generated content is the “holy grail” for retailers.

Research mirrors that, as over 75% of consumers reported that CGC enhances product discoverability, enhances brand trust and creates a more engaging experience, while over 55% say that seeing product ratings, social media pictures and other consumer-generated content is crucial.

“It’s trusted, it’s watched, it has a very high click-through rates, but traditional CGC isn’t always brand-safe, it doesn’t have high quality all the time, and there’s no scale.

Plenty of brands have seen positive results from initiating user-generated content themselves — something marketing professionals preach.

For example one brand saw a 1% click-through rate on videos that it asked customers to create and share on social, with an average spend of $108.00.

Other retailers, such as Warby Parker, have also been very successful with social media campaigns, including Warby’s now-famous push for customers to share pics of themselves in their glasses and get a friend’s opinion before making the final decision.

You feel confident that your frames look awesome, but you also just shared content that keeps Warby Parker top of mind for your friends, who when they want to buy frames, look to Warby Parker. Here’s a glasses company that has an over $1 billion valuation after four rounds of VC funding in huge part since they made their product experience shareable.

When you are growing your business, use the social media tools at your disposal.