Key Affiliate Marketing Trends (Part I)
Opposite to what you may have heard, affiliate marketing is not gone. As a matter of fact, it’s evolving and very much alive. In this blog article, we examine how affiliate marketing is shifting where it’s going, and the top trends that affiliate marketers should look out for.
Affiliate marketing is going niche
Many affiliate marketers concentrate on a catch-all method, providing traffic up to thousands of sites, even if they had little traffic to offer. Now, advertisers will put their energy into smaller groups of highly targeted and credible influencers. To map your approach, look at a couple of key influencers in your sector.
Affiliate marketers are focusing on native
Native ads, ads that are even with the voice, style, and look of the platform they are on, will ultimately crowd out banner ads. Marketers are gradually leveraging social media such as Instagram Stories to show ads in means that users scarcely recognize as ads.
Research eye-tracking technology tells that consumers look at native ads over 53% more often than display ads. Also, it is forecasted that native ads will be over 75% of all ad revenue in the near future.
To enhance your results, make native ad experiences that your customers like consuming right with the rest of the content.
Advertising is moving beyond display
Along with mobile advertising, affiliate marketing will get into voice, video and other growing technologies. It’s predicted that video will signify over 80% of all internet traffic in the future. Live video is expected to grow incredibly.
While there is still plenty to be learned with how voice impacts search and advertising, the wisest advertisers are keeping a close eye on where it goes and are putting it into their marketing strategy. It is always good to see what new trends are out there and see which ones will help you.
How to make Your 1st Affiliate Marketing Sale
The lure of affiliate marketing is indisputable. Who can pass the chance for extra income?
But to make that extra income happen, you’ve got to put in some work.
To be successful in affiliate marketing, there are several critical steps you have to take before you earn your 1st affiliate profits.
The good news is that if you want to make this work, you want to put in the time and effort, you’re halfway there to becoming a successful affiliate marketer.
All the work you put in is to aid you in making your first affiliate marketing sale. There is nothing like a first sale to encourage you to keep at it.
Steps to Earning Your First Affiliate Commission
We’ve created some steps for affiliate marketing beginners. Following this guide will get you on the right track and you’ll have your first affiliate commission quickly.
Select a Niche
Before you even start crafting your first site, you’ll need to determine your niche.
The question to ask yourself when deciding your niche is: What topics do I really love?
It’s much simpler to work on something if you love it. Plus, when you’ve got a passion, you’re typically very knowledgeable about it too. For instance, if you have a passion about hair, your niche of choice might be hair related.
Is there money in this niche?
While following your passion is definitely the suggested choice, sometimes the possibility of making money in a profitable niche outdoes passion. You might not really know much about your niche, but if it’s likely to make you money, you can swiftly learn more about it, correct?
Research Affiliate Programs
Once you’ve determined your niche, it’s time to discover what’s out there in terms of products to promote. You’ve perhaps already done a bit of research. Now you must look even further.
Construct a Site
After researching what profitable and possible, it’s time to put your research into an eye-catching, user-friendly website.
Create Good Content
Now that your website is set up and you’ve linked yourself to an affiliate program, you’re equipped to start the most time-consuming part of the affiliate business, which is creating good, engaging website content.
Amazon Associates started in 1996 and is one of the first online affiliate marketing programs.
The program has a more than 12-year track record of creating resolutions to help website owners, Web developers and Amazon sellers earn cash by advertising millions of used and new products from Amazon and its affiliates, like SmallParts and Endless. When bloggers and website owners who are associates create links and customers click through those links and purchase products from Amazon, they get referral fees. It’s easy to use and free to join.
Provide customers the accessibility of referring them to a trusted site where they can quickly buy the products you advertise on your site. And when they do, you can get as much as 10% in referral fees.
Use the numerous Amazon retail promotions and newly created advertising qualities to earn referrals and drive traffic.
Affiliate marketing is a great way to earn extra income if you have a website or blog. Read on to see how you can make money with the Amazon Associates.
Begin a Website/Blog
Begin a website or blog. The best Amazon affiliates are websites or blogs that put links to Amazon and good content on their own site. You can start with WordPress, Blogger, or one of the many other free sites. Since its free, the only real cost is the time spend creating content and designing.
Pick something of which you are enthusiastic about so that you can write interesting content and form a long line of followers.
Post quality content
You get readers by your content value. So, at least once a week, post to your blog or website.
Folks who think they’re being sales pitched are not likely to return. Include affiliate links as suggestions, best of lists, instead of an apparent pitch to make money.
Affiliate Program That Pay Big Money
So, you believe you’ve got what it takes to make it as an affiliate marketer?
How do you not fine yourself from being among the large number of marketers that hardly make a dime?
When I first began blogging, I spent weeks putting my soul and heart into my content praying things would take off.
But I was unsuccessful.
Because I was endorsing products that I didn’t relate to on any level.
I’d judge a product totally on how much commission I could make per sale.
This made it very hard to write compelling content. If didn’t believe what I was saying, how would anybody else?
Folks fail at affiliate marketing for several reasons, whether it is promoting bad products to not enough focus and consistency.
But one thing divides the superbad affiliates of this world from the rest.
No, they don’t have a mysterious recipe for success. They have a confirmed affiliate marketing strategy that works.
Looking at the successful affiliates, we can see what works and reverse-engineer their strategies.
Successful affiliate marketers don’t waste precious time dipping and dabbling. They keep deep focus and remain constant over a long period of time.
When it comes to marketing strategy for the best of the best, finding the true affiliate program that has a good commission structure.
Elite level marketers don’t waste time endorsing products that make $20 commissions.
Instead, they link themselves with top paying affiliate programs.
These affiliate marketing programs provide products that bring in big commissions. And they’re the bread and butter for today’s super affiliates.
Of course, the affiliate programs alone don’t make wealth for these affiliate marketing giants.
They create content that offers lots of value, creating a difference in folk’s lives. They launch mighty brands that tell their message to the world. And in most cases, they’re very incredible folks.
Top Affiliate Platforms for 2018
Affiliate marketing is big business. It is a true source for online income for several thousands of professional bloggers. With numerous online businesses getting a hand in affiliate marketing, more choices have arisen for bloggers, like you and I, to earn money with their blog.
With a huge number of businesses that work right with affiliates, most affiliate marketers will utilize an affiliate marketing network to get offers for their blogs. Though these affiliate platforms will take a small fee of any monies generated, they do serve a valued purpose in the affiliate marketing world.
Best Affiliate Networks
ShareASale is one of the biggest affiliate networks. The ShareASale platform has around 5,000 merchants listed. Over 1,000 are exclusive to ShareASale. ShareASale puts out a huge amount of data on every offer they’re running. These are:
- Reversal Rates
- Earnings per Click
- Average Commission
- Average Sale Amount
While these figures aren’t promises of payouts you can imagine, they’re really helpful in evaluating a campaign.
Flexoffers is an affiliate marketing network that can pay you quicker than others. It has over 11 years of experience in the industry. While they don’t provide anything that is revolutionary, they do offer a vast array of features and tools that will certainly help you in your campaigns. Besides fast payouts, Flexoffers lets you pick from hundreds of affiliate programs to endorse, provides numerous content delivery formats, and other things.
Tradedoubler was founded by two young entrepreneurs. They have offices in England and many countries in Europe, like Germany, France, Poland, Spain, and Sweden. Their emphasis has always been to offer better results for both clients and affiliates via new technology. Over the years, they’ve accrued more than 185, 000 active publishers, linking them to over 3,000 merchants in the UK and Europe.
Popular Affiliate Programs for Small and Medium Blogs
Affiliate marketing is a stress-free way for bloggers and website owners to get some money. In fact, these days, even social media sites can become profitable platforms for affiliate marketing campaigns.
Because affiliate marketing doesn’t need affiliates to provide their own products for purchase, but only to put promotions on their sites for other merchants’ products, it frees affiliates from many of the responsibilities and complications of usual sales.
Every affiliate programs are not created equal. Here are a few of the top ones.
LinkShare has the #1 spot of top affiliate networks for support quality, international capabilities, and platform strengths.
LinkShare provides over 2,000 affiliate programs and lets you pick whether to have all aspects of your affiliate channel handled for you or if you would rather handle your own program using the company’s many support and service choices.
Thought to be the biggest affiliate marketing network in the US and Canada, it is famous for knowing how to balance a good relationship between the network, the affiliates, and the merchant. Commission Junction provides media, tracking, and affiliate services and offers either a company-managed or self-managed choice for your affiliate relationships.
At the #3 spot, Chicago-based ShareASale has over 2,600 merchant programs and includes brands like PS Print and HootSuite.
ShareASale has gotten good ratings and the ethics, reputation, security, and customer service received gleaming reviews.
In 4th place with a reporting system that far exceeds other huge networks, Amazon Associates is one of the biggest and most diverse affiliate programs out there. available.
As most folks know, Amazon.com provides a vast array of products that there’s always something to satisfy your needs. In fact, they provide over two million products from which you can pick to monetize your blog or website. It is a pay-per-sale affiliate program.
Biggest Mistakes in Affiliate Marketing
When I first began in affiliate marketing, all I desired to do was to just make money. I went off in all directions, tried everything, with no true idea of the errors I was making that could very well disturb my chances at lifelong success.
Through my years of experience with teaching and being a part of affiliate marketing, I have come to the conclusion that there are some mistakes people new to the biz make.
1) Selling Rather Than Helping
Yes, marketing is a part of affiliate marketing. But for the most part, our task as an affiliate is not to sell, but to lead and guide others to a product.
When I first began, my big impulse was to fill my pages with words and links that shouted, “Buy Now!” None of it helped anyone know why they should buy the product. I only wanted folks to click the link so I could hopefully get a commission.
2) Too Many!
This is another real mistake I made when beginning. I joined every affiliate program I saw. While I truly believe in promoting several means of income when working online, there’s a time when you have too much to deal with and it becomes uncontrollable.
Choose your affiliate programs intelligently and don’t overload yourself.
3) Not Testing
When I pick to endorse a product, I think like a potential customer and choose to test the vendor’s follow up service.
Nothing irks someone than having their inbox blown up.
4) Not Tracking
This was a BIG mistake I made when I first began. I started my affiliate marketing career using free-to-create web pages.
I was fond of endorsing Amazon products on these pages. However, I would forget to use specific tracking affiliate links on every page.
The mistake here is this: when you make a sale, you should know where it came from. This is the way to know which pages are making you a profit.
Strategies for Affiliate Marketing
Affiliate marketing is you discover a product you like, endorse it to others, and get a piece of the profit for every sale that you make. You’re pleased since you got a commission.
The company is pleased because they have a new sale from a customer that they might not have typically been able to reach.
And the customer is pleased since they heard about a product from you that will with any luck fulfill a need or desire.
The good part of affiliate marketing is that you don’t have to provide anytime and effort to get a product to sell. You can start selling something as an affiliate right when you form a platform to sell it on.
Affiliate marketing is something some people have been doing for years. They share their tools and service online. If anyone buys anything through affiliate links, these folks get a commission. Affiliate marketing is a solid way to finally have the home-based business you’ve always dreamed of. But affiliate marketing takes dedication and networking. So, if you only get on social media just to have a good time and text, then you might want to pass it by. You will have to set up an amazing website and then find something that you love (fashion, beauty, hair) and try to get products to try and tell your visitors about. Here are some tips:
- You should only recommend products as an affiliate that you’re familiar with. They should be products that you’ve used before and have assisted you in accomplishing something. If you’re unsure about a product and don’t feel positive about it, don’t promote it.
- You never directly tell anyone to buy a product. You always endorse products based on your experience and in the context of what you’ve done or what you’re doing.
Affiliate Marketing Myths: What You Need to Know
There are myths galore when it comes to affiliate marketing. These are why lots of companies don’t participate. It’s critical for you to know a few of these myths so you can make the right decisions for the future triumph of your business.
Regardless if you’re the marketing manager at a well-known brand or the marketing director of a startup, establishing a solid affiliate program can open a revenue road without any hassle typically connected with starting new marketing proposals.
- Affiliate systems are fast and simple to handle
An affiliate marketing program is lots of work. In most situations, there’s plenty of rivalry so you’re not going to be getting any money soon. Entrepreneurs and business owners think that all you do is establish a site and pick an affiliate to connect with and then that’s it. However, affiliate marketing takes effort and time to foster and create cash.
- You need to work in a lucrative and well-known niche to make affiliate marketing go well for you.
Plenty of businesses don’t even want to try an affiliate marketing program because they think their market is too small. Some businesses will attempt to break into bigger niches even if they have little interest in affiliate marketing.
- Affiliate marketing is a plan of yesterday
Because of Google’s new procedures for SEO, link building is outdated which can deter affiliate activity. Even if this is true, there are numerous new ways to use SEO and build and market your brand.
- Victory in affiliate marketing is from putting your product on as many websites as you can.
The best way to describe affiliate marketing is quality over quantity. There are plenty of little websites that will endorse your product. However, the key is getting a few partners that will bring conversions.
Can You Make Money with Affiliate Marketing?
Can you make any cash with affiliate marketing? The short answer is yes, affiliate marketing programs can earn some extra cash or even be a full-time job. The long answer is a little more complex. Like any home-based income, triumph comes not so much from what you pick to do to make money, but whether or not you do what is required to be done accurately and constantly.
Affiliate marketing is an ideal home business because you don’t need a lot of money to begin. Also, you don’t have to make or ship products. You’re basically getting paid for referrals.
The Truth of Affiliate Marketing
The issue with affiliate marketing, like many other home business possibilities, are the fake experts or get-rich-fast programs that propose affiliate marketing can be done with no effort and quickly.
Odds are you’ve seen assertions of affiliate marketing plans that say you can earn thousands doing practically nothing at all. Or better yet, they say you can set up your affiliate marketing site, and then leave it, except to see your bank deposits.
The truth in affiliate marketing is much like the reality in other home-based ventures. There are a slim number who are rich, some that are successful, and plenty who aren’t making a dime.
So, the question isn’t actually whether or not affiliate marketing is a worthwhile income choice, because it is. It is whether or not affiliate marketing can work for you.
Only you can determine that. To help you, here are suggestions.
Pros of Affiliate Marketing
As previously said, there are many parts of affiliate marketing that make it a great home business choice, like low price to begin. A lot of affiliate programs are free, so your expenses are typically related to your referral/marketing techniques.
Cons of Affiliate Marketing
There are tests to making money from affiliate marketing, like it can take a minute to create the traffic amount that will deliver a decent income amount.