Critical Affiliate Marketing Mistakes That Ruin Your Affiliate Commission (Part I)
There are numerous critical affiliate marketing mistakes that make affiliate marketers lots of cash. When you make such a crucial mistake, you lose customers and sales.
Nobody enjoys losing customers.
Let’s take a closer look at some of the biggest and more crucial affiliate marketing mistakes made by affiliate marketers.
You don’t have to lose hope. At times, it gets very hard and there seems to be no answer. You have to keep going.
Perhaps the biggest mistake an affiliate marketer makes is losing hope.
As a new affiliate marketer, you aren’t going to make much. Honestly, there will be times when you will not earn one cent. You have to wait for at least 90 days or even more before you will begin earning money with affiliate marketing.
The issue begins when you don’t see any results even with putting in lots and lots of effort. No sales or traffic for weeks.
And you are doing all you can. You are running an affiliate marketing campaign. You are endorsing your affiliate blog. You are publishing many times a week.
Still no traffic or sales. Even Google isn’t indexing your blog posts.
This is the point in which many affiliate marketers lose hope and stop. The ones who pass this phase, flourish.
You cannot bypass the down time. You have to wait a couple of months because search engines need time to index, rank, and crawl your website.
To be successful, you can pick one path from these two:
Keep working hard. You’ll see the results soon.
Go to paid traffic. Don’t wait for search engines to send traffic. Do a PPC campaign.
Though using a paid traffic source might not deliver sales ASAP, you have to do some testing but at least, it will not unmotivated you. Decent traffic coming on your landing page keeps you upbeat and motivated.
How to Create a Squeeze Page
Squeeze pages, landing pages, sales pages. If you’re feeling lost in a web of marketing jargon, here’s information to save you and to set the record straight. A squeeze page is a sort of landing page that is focused on squeezing an email address (or name) out of a website visitor.
Landing pages are single webpages that are primarily focused on one goal called conversion. This objective could be any number of various actions including download an eBook, sign up for a free trial, register for a webinar, and more.
Squeeze pages are a little different. They have one aim: collect a name and email address. That’s all.
All squeeze pages are landing pages, though all landing pages are squeeze pages.
Steps to create a squeeze page
You have to have a domain and web hosting to create a squeeze page. If you have a website or blog, you can use the same for creating a squeeze page. Get information and buy a domain name and hosting so that you can go ahead and create a squeeze page.
You need to buy an email marketing service from a dependable company.
Buy a squeeze page builder so you can create a squeeze page quickly. Instapage allows you to build any type of marketing page including a squeeze page with its easy-to-use builder. You don’t have to do any designing or coding.
Create a freebie. This freebie will be used to get email addresses. You can write a report or an e-book that presells the affiliate product and at the same time, it should be very valuable. For instance, if you are endorsing a stuffed toy, you can write an e-book on “Five things that will extend the life of stuffed toys.” Embed the e-book with your affiliate links and make it interesting.
You can hire a freelancer, you can write it from scratch, or you can use a PLR e-book. The choice is yours.
How to Use Solo Ads for Affiliate Marketing (Part III)
Monitor the emails that you get, the number of emails you get per week, the quality of emails, the quality of products, etc. Analyze and monitor everything.
Follow the seller on social media and read current blog posts.
This will give you a good idea of the quality of clicks that you will get.
Pick a solo ad seller who delivers no more than six emails a week. Lesser is better.
Direct Link or Use a Squeeze Page
Once a solo ad seller has been completed, send an email and inquire if he allows direct linking to affiliate products. Numerous sellers don’t allow direct linking to affiliate offers.
There are two choices you have.
You can directly send traffic to the affiliate offer (if the seller allows). In this case, you will not create your own email list.
Or, you can send traffic to your squeeze page, get the email address of the visitors, and send them to the affiliate offer.
Using a squeeze page of yours is a professional and better approach, though it is a little costly. However, it pays off over time.
If, though, you decide to direct link, things will be simpler. Just make a short and cheesy email promoting the affiliate product, put the affiliate link a few times in the email, and you are ready to blast your email to the list.
Making a squeeze page needs some resources.
Make a Squeeze Page
A squeeze page is a sort of marketing page that is used to generate an email list. It is a short and simple page which provides something free but important to the visitors, so they don’t hesitate to share their email address. To get the freebie, they must enter their email address.
Therefore, all the traffic will be going to the squeeze page, visitors will put in their email address to get the freebie, then they are led to the affiliate offer.
How to Use Solo Ads for Affiliate Marketing (Part II)
Find a Solo ad Vendor
This is a serious task.
Finding an honest, affordable, top-quality, affordable solo ad seller isn’t easy. There are solo ad seller directories such as Solo Ad Directory and Solo Ads X. However, these like numerous others, have a limited number of solo ad sellers.
If you don’t get a good solo ad vendor in directories, use search engines.
Use your main keyword + solo ad vendor to discover solo ad sellers in your niche. For instance, for weight loss niche, use:
- Weight loss solo ad sellers
- Weight loss solo ad vendors
- Weight loss solo ads
- Buy weight loss solo ads
Try various keyword alternatives
Besides, you can contact website owners and bloggers directly. Find relevant blogs in your niche and see how they’re doing. The blogs with a solid number of comments and followers on social networks can aid you. Send them an email and ask if they would do a solo ad.
Pitch your idea and see how it goes
If nothing else works, try Safe Swaps and other solo ad marketplaces in which sellers and buyers interact. These marketplaces are great to deal with since the odds of getting scammed are little.
Review Solo Ad Seller
You will be dealing with the solo ad sellers directly. In most instances, it is critical to ensure you are spending your money in the correct place.
There are solo ad vendors who will deliver fake clicks and there are others who will send low-quality clicks. The only way to make sure you are getting clicks from the best in the game is to read reviews about the sellers.
In most instances, you will find reviews.
Before you decide to buy a solo ad from a seller, here is one thing you have to do:
Join the email list of the seller. This is imperative.
How to Use Solo Ads for Affiliate Marketing (Part I)
You can use solo ads to endorse affiliate products. There are plenty of affiliates who use solo ads. It is a very profitable business model.
Before going ahead, let’s see what a solo ad is and how it is vital to the industry.
By definition, a solo ad is a sort of email advertisement in which your email is sent to a list by the list owner for a price. Your email with your links and message is given to the email list that is not owned by you. The traffic you get in return is highly targeted.
For instance, you are endorsing an affiliate product in the weight loss sector and you reach out to a blogger who has a huge list in the weight loss niche. She agrees to give your email to his list for a fixed price per click. Your email will be given to folks who are really interested in weight loss products.
This is what makes solo ads so profitable and popular.
Here’s how solo ads for affiliate marketing work.
Pick a Niche and a Relevant Affiliate Product
Let’s first pick a niche based on your hobby and interest.
Then, pick a relevant affiliate product that you can promote. This has to be an item with upsells and the actual cost of the product should be fairly low.
The goal is to make folks buy a low-cost affiliate product and then later persuade them to upgrade and buy the upsell which has a high price.
Since you will be pitching the affiliate product to folks who don’t know you, it won’t ever be easy to sell a high-priced affiliate product to them. Cheap products work best.
Also, make sure that there’s not an option form on the sales page.
How to Get Affiliate Management Experts to Manage Your Program Without Overpaying (Part II)
Another way to be sure you’re not overpaying is to shop around your offer. There isn’t just one affiliate management expert out there. Do some investigating and reach out to a number of them. Get a notion of how much they want to completely manage your affiliate program. This will give you a good idea of the base cost.
When shopping around, ask questions like what tools they utilize and what makes them stand out. There are plenty of great tools out there to help affiliate managers be more effective. Ideally, the affiliate management specialist that you hire will possess all the vital tools they might need.
When hiring an affiliate management expert (be it an agency, a company, or a stand-alone affiliate manager), there are several different ways to organize their contract. A great way to get a great deal and not overpay is to consent to a longer-term contract, from six months to a year. It’s really possible the affiliate manager will be more accepting of a lower rate in exchange for this piece of stability.
Aside from the cost, a longer contract is also good for the merchant since it gives the affiliate manager a more practical amount of time to truly put their stamp on your affiliate program. If you’re beginning a new program, it’s sensible that there may not be any sales for the first couple of weeks. Having a longer contract in place will offer a clearer picture of the real potential of your brand’s affiliate program.
To review, the best way to have an affiliate management professional handle your program without paying too much is to be sure to negotiate the way they are paid and try to push for a bigger bonus, use contracts and to shop around and be sure you have numerous offers.
How Loyalty Programs Are Emerging as Effective Marketing Tools (Part II)
Loyalty programs also ensure that all customer needs pertaining to rewards options, points status, redemption possibilities, and available offers are easily accessible. This makes the overall functionality of the whole marketing team easier and makes it a great and efficient marketing tool.
Loyalty programs are quickly replacing other standard marketing methods via a very significant market differentiator and personalization. This is going to be the most efficient way of producing a long-term impact in the minds of customers.
Constant Engagement and Regulating Campaigns are Crucial
Loyalty programs help produce increased traffic, deliver repeat visitors, stronger customer engagement and a flourishing return on the loyalty deal.
No one thing works for a loyalty program. You need to use new technology, data-driven strategy and continuous fine-tuning and upgrading mechanism. It must be supported with a solid reporting facility that connects transaction data, customer data, CRM data, and campaign-specific data in order to provide a bird’s eye view of the program.
Loyalty program managers must constantly engage in zeroing in on successes, detecting the less performing areas, uplifting the areas that are working and regulating the campaigns for better impact.
A Win-Win for Both Sides
Loyalty is a win-win investment for both sides. Brands invest in satisfying their customers, while the customers spend on earning those rewards. It works as a continuous association creating value outside a point-of-sale transaction. For long-term business growth, nothing can replace the importance of loyalty programs.
Even with more and more store traffic, it’s natural for retailers to want old customers to keep coming back. This is where loyalty comes in. Promotions and offers serve as great beginners but keeping loyalty memberships and constantly creating value for your customers will help you in the long run.
How Loyalty Programs Are Emerging as Effective Marketing Tools (Part I)
Loyalty and trust have always been a part of any human interaction, any transaction for years. All over the globe, folks have close-knit relationships with not just friends and family, but with the familiar faces of friendly vendors and merchants.
Presently, we live in a world where we have unlimited options. There are a limitless set of choices when you’re searching for a gift to buy, some good food to eat, or a great new coffee shop to hang out in. This is great, but it can also be overwhelming. It’s difficult for consumers to decide what to buy, and it’s hard for merchants to remain relevant when they have all those competitors.
A huge part of how this hardship gets addressed is by word-of-mouth. People listen to the opinions of their trusted peers, friends, or review sites. Another huge part of it is customer loyalty. Once you’ve discovered something that works, it’s good to be able to depend on it. And if there’s a solid incentive to return, great!
Loyalty Programs Persuade Happy Customers to Return
All sorts of industries, from small nail salons to large airlines, use loyalty programs to give customers that extra incentive to come back for more. Customer loyalty programs are great ways for merchants to persuade happy customers to return.
As mobile becomes ubiquitous, tools such as CandyBar let merchants run excellent loyalty programs without having to print paper punch cards or download an app on their devices. These customer loyalty tools provide small merchants an enterprise-grade edge that would’ve been beyond their grasp a couple of years ago.
Gives Pride to Customers who Identify with the Brand
Loyalty programs create an emotional connection between the company and the customer, thus guaranteeing continuous engagement to create brand loyalty. Retaining and building customer loyalty is a tricky problem in this age of fast-moving information and access to many choices. A good loyalty program ensures that a customer identifies herself/himself with the value the brand stands for.
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI (Part II)
A Scalable Network or Platform
Regardless if it’s a SaaS platform or an affiliate network, all affiliate marketing programs require a technology platform to work on. Your platform must be able to support your development plans and give you the right geographical coverage and features, particularly if you have a global brand.
Be sure you’re completely looking at the agency’s setup, making sure it’s based on performance. It’s easy to fall for the mistake of working with a business that says it will produce sales. Be sure it puts its money where its mouth is. If it doesn’t give you good results in the short term, it may not be able to fulfill long-term expectations.
If you want to scale your program rapidly, you’ll want to partner with players who are all into establishing loyal customers. Ebates is one of the largest players in the loyalty sector working on a performance basis. The brand is expanding its markets and its categories beyond retail to include dining, travel, and ride-sharing for cash-back rewards.
It’s vital to decide whether these sorts of partners will really create loyalty or lure the wrong types of folks. If you choose the right loyalty partner, it can result in a loyal and strong customer base that’s vital to long-term survival.
Customers are spending time on apps and mobile devices. Therefore, it’s crucial to have partners within your affiliate program who rule the mobile ecosystem.
Ibotta is one of these apps in the U.S., linking consumers with retail, grocery and lifestyle brands and giving them cash for buying things they need. With plenty of mobile user growth, it’s great to look at partners who have created a mobile user experience that makes things simple and accessible for the customer.
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI (Part I)
Getting a good return on marketing investment: It keeps plenty of people up at night. How will the money spent on that marketing firm convert into sales dollars? How will that big advertising campaign that cost a million impact my brand? For most marketing initiatives, deciding ROI is an unpredictable waiting game with no decisive outcome.
There’s one marketing model that plays by another set of rules. Though, rules based on paying for performance after results have been driven. Affiliate marketing once thought as a shot in the dark, is driven today by intelligent technology, transparency between partners, and compensation tied to measurable and specific results.
That said, a thriving affiliate program necessitates the right experience and partners. Regardless if you’re looking to begin an affiliate program or take a current program to the next level, you must have a strong team working with you. Here are the things you need to make sure you’re driving the affiliate ROI you want:
Unless your business has the resources to create a team of numerous people with extensive affiliate marketing experience and skills, hiring an agency is the best choice. Agency marketing pros are knowledgeable at managing the multifaceted complexities that come with growing and building a high-performing program.
Be sure you’re clearly looking at the agency’s setup, making sure it’s based on performance. Make sure it puts its money where its mouth is. If it doesn’t come with it in the short term, chances are high it may not be able to meet long-term expectations.
The affiliate space has expanded well beyond coupons and deal partners. To drive incremental revenue on a performance basis in your program, consider working with publishers who are advanced in e-commerce technology, including artificial intelligence and website integration.
Regardless if you’re new to affiliate marketing or just need to step up your game, checking off these boxes will help you create a strong affiliate marketing program.