Mistakes New Affiliate Marketers Make
Those of us who have spent years in the affiliate marketing industry have come to the conclusion that there are big mistakes new affiliate marketers make.
Selling Instead of Helping
Yes, the word “marketing” is part of affiliate marketing. But, our job as an affiliate is not to sell. That is the place of the sales page our affiliate links lead the consumer to.
When I first began, my impulse was to fill my pages with links and words that shouted “BUY THIS NOW!”. I didn’t tell the reader learn why they should have this product. I just wanted them to click a link which would expectantly lead to a commission for me.
Folks want to hear from others when making a decision to buy a product or not. That’s why the reviews on Amazon products are so good. Those reviews are real feedback from folks who have nothing to gain if someone buys the product or not.
When we talk more like an unbiased reviewer instead of a high-pressure salesperson, we’ll discover we generate more sales and folks will come back for suggestion on other products in the future.
This is another huge mistake I made when starting out, joining any and every affiliate program I came across. While I do believe in promoting multiple streams of income when working online, there is a point where you have too much to deal with and it becomes uncontrollable.
Pick your affiliate programs sensibly and don’t overload yourself.
Whenever I decide to promote a Clickbank offer, I put myself in the shoes of a would-be customer and opt in to test the vendors’ follow up sequence.
I learned this the hard way.
Nothing dissolves a reader’s trust more than being led to a promotion that will blow up their inbox. Put yourself in the shoes of the customer and see what will happen if they follow your advice.